Leverage Your School Calendar For Donor Cultivation
Your school calendar already has some great opportunities for you to connect with donors and to get them engaged by committing their time, talent, and/or money. The major events in your school year may include:
- The first day of school
- Homecoming
- Christmas Concert
- Grandparents Day
- Graduation
- Field Day
Every one of these events on your school calendar should be used as a time to build relationships with your donors. Invite them to welcome students on the first day of school, to attend a special dinner before the homecoming game, or to celebrate graduation as guests of honor at the ceremony. These events allow them to see and feel the impact your school has on young lives.
Plan ahead and use a sequence of relationship building and engagement moments that lead to more and larger gifts. Be prepared to collect information at these events, and encourage your donors to bring a guest who also might have an interest in the school.
