Plan to reach your fundraising goals
First, set a reasonable goal for your annual fund that is consistent with your giving history, with the performance of similar schools around you, and with your capacity to execute a quality plan. Your goal should be supported by a brief yet substantial case statement that defines how the annual fund supports the school's mission.
Second, make sure your leadership team is fully supportive of your annual fund goal and plan. The sequence of communication and support is important: school board, administration, other major donors, faculty leaders, all faculty, parent leaders, and then all families. Diligently follow this order and you will build the momentum needed.
Third, be prepared to execute the plan with precision and excellence. Your plan should avoid the temptation of adding more than a few fundraising events, and should minimize the use of students having to sell things. You're operating a professional learning institution that should not require your students to peddle junk to their family and friends. Start all events on time, end on time, and make sure you deliver a high quality experience in between that makes your donors feel the mission.
