04
Apr
2010
Silence is Golden
You did your research, developed a meaningful relationship with the donor, shared a compelling story, and presented a relevant proposal to the donor's interests. You then asked, "Is there any reason why you wouldn't be a leadership investor in this campaign?"
Now what?
You wait! Silently and confidently.
The best thing you can do is be quiet and wait. If the donor provides an objection, then respond accordingly. Do not, however, feel like you need to fill airtime--silence is golden after you've posed the all important proposal question. Let your donor process your proposal and reflect on this opportunity for generosity.
Listen. Listen to the donor's body language and then words. Your genuine interest will be appreciated.
