The People Who Whine the Most Give the Least
The people who whine the most about your program and your fundraising activities are generally the ones who give the least. These are the people who haven't bought into your mission and vision, and are too consumed with themselves to even care. Their comments run the gamut:
"You're constantly asking us for money."
"If the school needs money, why did it spend so much on this brochure?"
"I pay tuition, which is already too high."
I once heard a psychologist say that approximately 17% of the population is indefinitely unhappy and can never be satisfied. He referred to this group as C.A.V.E. People: Citizens Against Virtually Everything.
Do you have a few C.A.V.E. people in your organization? If they're on the payroll, fire them! Life is too short to deal with people like this everyday.
When dealing with the parents in your school who match this description, avoid letting them distract you from your purpose and plan. Their goal is to create uncertainty and doubt in order to disrupt your momentum. Focus instead on the majority of families who generously give to your mission, and invest your time into cultivating deeper relationships with them.
